This came to my attention from a fellow blogger.  I’d never heard of this company before, and I’m not in a position to attack their character.  They may be nice guys with good intentions.  However, the science behind what they claim to be a “breakthrough” is no breakthrough at all.  Dietitians have understood this for a very long time.

Essentially, they have created a new sports drink that is starch based.  I’m cool with that.  I’m all for people eating more starch and less sugar.  Starch takes more time to digest and therefore makes a less significant impact on your blood sugar levels.  However, my point of contention is that their marketing/science is deceptive.  You could save your money and just eat some rice, beans, corn, or any other starch.  Scientifically, you’d get the same amount of benefit. Continue reading

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